Mandrien Consulting Group
Mandrien Consulting Group teaches companies that marketing during the recession is a needed corporate strategy because the consumer needs to buy your product in order to save money in the long-run. While customers may be reluctant to spend, they may become intrigued in products and services that will lead them into living a more frugal lifestyle.
Marketing during a time of economic turmoil is not all about providing the lowest price point, but rather focusing on empathy with the customer’s economic situation and giving them something of value during tough times says representatives of Mandrien Consulting Group. In short, it is not just about the sale anymore. Instead, it is about raising awareness as to how your product will help your customer save big when it matters most. Recession marketing represents a large shift in the traditional marketing mindset, but proper implementation will result in big returns for companies that can effectively pull it off.
Such a shift may seem like a big hurdle for the average company. With a bit of creativity, however, just about any company can implement a recession marketing strategy. Consider the alternatives to your product and how much a customer could save if they went with you over your direct or indirect competition. For example, can your product help save your customer some precious time? Remember that time is money, and if your answer is “yes,” then you may be well on your way to a new marketing campaign. Recession marketing works and Mandrien Consulting Group has seen it work firsthand.
Empathy is incredibly important when implementing a modern marketing strategy. Let your potential customers know that you understand their plight and that you and your product are there for them during these tough times. After working with a number of companies facing economic turmoil alongside their customers, Mandrien Consulting Group understands the troubles that we all face.
By understanding recession marketing, a business may truly turn itself around and provide value to its customers. Mandrien Consulting Group has worked with a number of companies and customers having difficulty making ends meet in the midst of the economic downturn and knows how to help.